REAL ESTATE INVESTMENT
A good real estate investment is not simply about buying a property. It comes from the ability to identify the right deal, assess the numbers and develop its potential.
StayEasy supports private individuals and investors throughout the entire process: from defining their objectives to finding the property, from analysing the deal to design and renovation, right through to preparation and generating income.
We do this by combining three perspectives that are part of our own experience: real estate investment, property development and management through short-term rentals.
We start from the investor’s objectives to define budget, type of property, areas of interest, property features and investment strategy.
On this basis we begin the search, analysing the opportunities available on the market and involving the real estate agencies and professionals we work with to identify properties that match the agreed criteria.
Finding an interesting property is only the beginning.
Before going ahead, we analyse the deal through site visits, checks on the available documentation, assessment of any work required and an estimate of its costs, together with an analysis of the property’s financial potential.
We then build a projected profit and loss statement for the deal, so that the investment can be assessed on the basis of concrete figures and scenarios before purchase.
Once the deal has passed the analysis stage, we support the investor through negotiation and the purchase process, coordinating with the professionals involved.
When the property needs work, we can also manage its development: design, definition of the works, coordination of the renovation and monitoring of progress on site.
Once the property is defined, we work on preparing it to generate income.
Furniture, amenities, home staging and the photo shoot are planned according to the positioning identified for the property and the standards required by the short-term rental market.
The purchase is not the end of the process: it is the moment when the investment has to start delivering results.
Once the property is ready, StayEasy can take over its management through our property management model, handling marketing, revenue management, guest support, operations, administration and control of the property.
StayEasy was not born only from experience in property management. We are property owners and real estate investors ourselves, and over the years we have bought, developed and generated income from properties first-hand.
This changes the way we look at a deal: not just “is it a nice property?”, but what the investment really costs, what potential it has, what work it needs, how it can be positioned and what results it can reasonably deliver.
On top of this comes the experience we have gained managing short-term rentals every day: we know the market not only from the point of view of those buying a property, but also from that of those who will then have to make it perform.
StayEasy case studies
01Search
02Negotiation
03Purchase
04Design
05Renovation
06Home Staging & Furnishing
07Photo shoot
08Letting
01Acquisition
02Development
03Enhancement and management
Stazione Centrale • Vittor Pisani
In the heart of the Stazione Centrale – Vittor Pisani area, one of the most sought-after areas for short-term rentals in Milan, we identified a property with features that made it particularly attractive to the investor: a layout suited to holiday letting, balconies, a lift opening directly into the apartment and a prestigious building.
The room for negotiation on the purchase price also helped make the deal attractive.
StayEasy managed the entire process: negotiation and purchase, design, renovation, furnishing and home staging, photo shoot and letting.
The project was developed with a precise goal: to position the property at the upper end of the market without overinvesting in luxury, focusing resources on the elements that genuinely increase its appeal and performance.
A choice designed to strike the right balance between product quality, investment and potential return.
PORTA ROMANA • CROCETTA
PORTA ROMANA • CROCETTA
On Via Quadronno, one of the most prestigious residential areas in central Milan, we managed the transformation of an apartment that had previously been let on a traditional lease.
The first step was to obtain vacant possession of the property quickly, creating the conditions to start a refurbishment project and fully realise its potential. From the outset the goal was clear: to rethink the apartment not only as a living space, but as a product able to stand out in the market.
Through a complete renovation and targeted home staging, we redesigned the rooms, bringing out the features of the property and paying particular attention to the quality of finishes, furniture and details.
Every choice was made with the guest experience in mind: bright, functional spaces, durable materials and a style in keeping with the prestigious setting of the property.
The project turned the apartment into a high-end offering for the short-term rental market, combining quality of living, commercial appeal and potential return.
A result that adds value to the property not only in the short term, but also to its overall value over time.
Porta Romana • Beatrice D'Este
On Corso Lodi in Milan, we managed a complete refurbishment project, rethinking the spaces and features of the apartment for its future use as a short-term rental. It was a property with good potential to begin with, but it needed extensive work to fully realise its value.
The work involved the entire property, from the internal layout and systems to the finishes and furniture, with particular attention to making the most of the natural light, one of the property’s main strengths.
One of the most significant design choices was adding a second bathroom, which improved the comfort and usability of the apartment and made it more attractive for families and small groups.
A project in which renovation choices were driven not only by aesthetics, but also by guests’ needs and the property’s potential return.
The result is a welcoming, functional, market-ready apartment, where every design choice helps to increase the value of the investment over time.
Nolo • Stazione Centrale
On Via Sauli, in the NoLo area and a short distance from Milano Centrale station, we managed the complete refurbishment of a top-floor apartment featuring numerous windows and excellent natural light.
The room for negotiation on the purchase price also helped make the deal attractive.
StayEasy managed the entire process: negotiation and purchase, design, renovation, furnishing and home staging, photo shoot and letting.
The project was developed with a precise goal: to position the property at the upper end of the market without overinvesting in luxury, focusing resources on the elements that genuinely increase its appeal and performance.
The result is a versatile, bright apartment designed for families, groups of friends and business travellers, able to stand out in an increasingly competitive market.
Stazione Centrale • Andrea Doria
On Via Savoia, opposite Milano Centrale station, we managed the complete renovation of an apartment of around 130 m², notable for its generous size and a particularly strategic location for short-term rentals.
The design challenge was to make the most of the available floor area, rethinking the internal layout to create four bedrooms and three bathrooms without compromising on functionality and comfort.
The project included complete renovation and furnishing, with the aim of creating a property able to accommodate large groups, making the most of its proximity to one of the city’s main transport hubs.
A project in which space optimisation and guest capacity became the main levers for unlocking the property’s financial potential.
An ideal location for those arriving in the city by train or travelling for business, with direct connections to all of Milan’s main destinations and to the airports.
The result is a rare offering in Milan’s short-term rental market, meeting a specific demand and standing out for its space, comfort and location.
Isola • Gae Aulenti
On Via Sebenico, in the heart of the Isola district and right above the metro station of the same name, we managed the refurbishment of a top-floor apartment with a particularly interesting architectural feature: a large bay window, previously used as a storage room.
The project made it possible to recover and make the most of this space, turning it into the centrepiece of a modern, bright living room that gives the whole apartment a new identity. It shows how even a neglected space can become the most distinctive feature of a home.
Through the renovation and a new approach to the rooms, we created a contemporary, functional property, making the most of both its architectural features and its strategic location in the neighbourhood.
An example of how recognising a property’s hidden potential can make all the difference in its transformation and subsequent letting.
Often the value of a property lies not only in what it is, but in what it can become.
Stazione Centrale • Repubblica
On Via Fabio Filzi, a short walk from Milano Centrale station, we managed the complete transformation of an apartment that was in particularly poor condition and needed far more extensive work than a standard renovation.
The project involved major structural reinforcement of the floor’s supporting structure, together with careful soundproofing, needed to ensure proper comfort despite the nearby tram line.
The internal layout was redesigned with particular attention to functionality, optimising every room and making use of even the smallest spaces, resulting in an apartment with high guest capacity, without sacrificing comfort and quality.
The result is a completely renovated property in which solving the technical issues and optimising the rooms turned a severely compromised property into a modern, comfortable solution that is competitive in the short-term rental market.
Because a compromised property is not a limitation, but often an opportunity to create value.
Whether you have already found a property or are still looking for the right deal, we can support you from analysing the investment right through to generating income.
